BSTAR- the evolved & elevated online fashion label.
We are now BSTAR. Formally Baby Star. An online fashion label for kids & women.
In October of 2022 BSTAR was born- an inclusive brand that reflects the diversity of our customers. Making sure every item is beautiful on its own but also works for any body type or skin tone.
Welcome to our BSTAR World.
In 2018, we started out as a baby & kids brand, Baby Star. But we realised that our target audience was much wider than just babies and kids. We realised that "you" are our customer, too. With a few women product drops that sold out within a few days this solidified our strategy & thought process of the brand shift. In mid 2022, we decided it was time to evolve and elevate. The process of the rebrand started.
As of October 2022 we are now BSTAR. We're a new brand with a big mission.
Our mission is simple: We want to be the most relevant, affordable, and accessible online fashion label for both kids AND ladies within the Southern Hemisphere. We believe in smart design, quality materials, and ethical production. We strive to make sure every single product is designed with love and care.